for Individual Search Engines
If creating a web site and that's visually appealing
and contains original content wasn't difficult enough, now
you face the task of optimizing for the individual engines.
A well optimized web page for one engine may not guarantee
you good placement in the others. Thus begins the task of
primarily optimizing for one specific search engine or web
page optimization that will rank high across the board.
The main search engines (and 2 Directories):
Google origins began at Stanford University in Palo Alto,
CA and first opened it's doors (a garage door that is) in
September 1998. Founded by Larry Page and Sergey Brin, Google
is now one of the most popular search engines in the world.
It's even becoming hard to watch a television show or movie
these days without some reference to Google or being Googled.
Google places a large emphasis on keyword rich text and incoming
links when deciding the rank of web pages. Although Google's
"Dances" have confused many, Google maintains it's
goal is to provide relevant search results for end users.
here for Google Web Page Optimization
To Posper With The New Google!"
Staking it's claim in the world wide web in
September of 1995, Inktomi claimed to have the largest web
index of pages. Inktomi's first major customer was HotBot
and Inktomi was also the first of it's kind to offer paid
inclusion for search engine listings.
On March 19, 2003 Yahoo completed it's acquisition
of Inktomi. Claiming the combination of Yahoo's household
presence, and the leading search technology of Inktomi, that
the two combined would bring the highest quality searches
offered on the web.
here for Inktomi Web Page Optimization
Yahoo was created in April 1994 by David Filo
and Jerry Yang at Stanford University. Unlike spider-based
engine such as Altavista, Yahoo was created to be a directory
to keep track of the two students interests on the Internet.
By 1995 Yahoo was occupying space in Netscape's offices and
Yahoo went public in 1996. In just a few years yahoo went
from a hobby to the initial one-stop-shop on the internet
for all your needs.
The core of Yahoo optimization lies within it's
human edited directory. Getting a prime listing in their directory
the first time is the key.
here for information on submitting to the Yahoo Directory
DMOZ, or the Open Directory Project is a human
edited directory of the Internet. Whereas search engines such
as Google and Inktomi spider web sites, DMOZ simply sits and
waits for you to submit your web site. The Open Directory
Project is 100% free, supplies directory results to multiple
search engines and ensure only relevant sites are returned
during a search.
here for information on submitting to the DMOZ Directory