Optimization - How to Optimize for the New Yahoo
Update 4/4/04 - Yahoo
Now Using DMOZ!
new Yahoo search is using an old school system for helping
to improve their search results. The Open Directory
(aka. DMOZ) provides open source content for use in multiple
search solutions, also inclusing Google.
to the Yahoo/Overture site: Yahoo! leverages the Open Directory Project (ODP) to
further improve the user experience on distribution
partner sites. ODP title, description and category meta
data is used to enhance Yahoo!'s relevant search results.
Click here for the Overture article regarding this recent
news.ODP is the largest, most comprehensive human-edited
directory of the Web with a global community of volunteer
Additionally, Yahoo! Search also leverages Yahoo!'s
core, proprietary assets like Yahoo! Mail's SpamGuard
technology. SpamGuard is used to help filter out irrelevant,
redundant or low-quality URLs and links within Yahoo!
Search. Article taken from Search Engine Journal
The New Yahoo & Yahoo
2/18/04 Yahoo stopped using Google search results
and switched over to Inktomi results.. well almost. A company
as large as Yahoo wouldn't merely just "flip the switch" and
default to different search engine results, what
emerged is an entirely new Yahoo.
You can think of the New Yahoo, YAHINK or
any of the other catch phrases floating around as a layered
search engine. And if you want to rank well in Yahoo you'll
be sure to achieve the necessary goals. It looks as if Yahoo
has taken Inktomi's basis for ranking web pages and created
a foundation to improve upon it.
Yahoo WebRank Check
Use this great tool from Digital
Point to check your websites rank within Yahoo. This tools is great because
it does not require the Yahoo toolbar to be installed and you can simply check
the various web ranks of sites throughout Yahoo.
New information will be added as it is made
available considering Yahoo will be tuning their new engine
over the next few weeks.
New Yahoo Optimization
Title Tags, Meta Tags and Keywords Oh My!
Keywords and keyword density is more popular than ever, and
with the new Yahoo your going to want to take advantage
of this. Make sure your keywords are listed in your title
tag as well as in your description and keywords tags. Since
Yahoo is definitely reading your meta tags it is strongly
recommended that you utilize them. But wait,
there is more!
With Yahoo returning a vast amount of sub pages in the SERP's
it is important to vary your title, description and meta
tag on each individual page. If each of your web pages is
based on a different topic of a specific theme, make sure
your tags are optimized for that specific term. Don't feel
the pressure to max out your keywords on the homepage (as
with Google). Target the homepage for 2-3 of your keywords
and take advantage of those sub pages.
Example: This web site is about
Web Page Optimization, this individual page is specifically
about Yahoo Optimization. So.. we've included our keyword
(Yahoo Optimization) in the title tag, meta and description
tags as well as throughout the page.
Side Note: Jill Whalen just published a great article
Tags, Meta Descriptions and Keywords" over
at Search Engine Guide. It's a great read and even a valued
refresher on the topic.
We could have simply make one large page about how to optimize
for all the engines but aside from being too long and redundant,
we end up killing two birds with one stone.
1. Optimize your individual pages for individual keywords
2. Make your site useful and user friendlier
Yahoo Slurp is also indexing the full text
of web pages, up to a 500,000 characters limit. Compared
to Googlebots indexing limit of 101k this means you can add
more content per page to maximize your efforts and not compromising
your pages information integrity. The new Yahoo search also
supports many file types, including HTML, PDF, and Microsoft
Pay to be Listed
Regardless of the fact that Yahoo is not primarily using
Inktomi results it is taking them into consideration. First
off, you want to be listed in Inktomi! Now, how you go
about it is up to you. Paid inclusions gets you
all the benefits that come along with the subscription
such as guaranteed inclusion and frequent visits by Yahoo
Slurp. Or you can let your site get spidered on it's own,
with no guarantees. Also be sure to get listed in the
Yahoo Directory (read "Submit
to Yahoo Tips"). Keep in mind that these
are all contributing factors for optimal Yahoo optimization.
Yahoo Slurp is the new Yahoo search engine spider that crawls your web pages.
Similar to other engines (Googlebot) Yahoo Slurp follows all HREF links on
every page it crawls. Unfortunately it does not follow SRC links such as frames
or images. Keep your optimization techniques clean with
a functional navigation structure and a site map.